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Private Sector Assignments


Problem: 
Expansion and redevelopment possibilities of a shopping center located in a tax free zone in Iquique, Chile

Solution:
Evaluate the market, determine supportable merchandise mix, expand the shopping center, add a food court, improve traffic circulation, add parking, and improve the promotion program.

Client: 
ZOFRI-Administracion Zona Franca de Iquique S.A. Chile

Problem:
Customer profiles, trade areas, and market penetration of major regional malls

Solution:
Interview program of mall customers, analysis of the data, determination of trade areas, and computation of market penetration level by retail groups.

Client: 
General Growth Company

Problem:
Department store and shopping center development strategy for México

Solution:
Market feasibility and financial studies in over 25 cities in México.

Client: 
El Puerto de Liverpool, S.A. de C.V. and Fábricas de Francia (México)

Problem:
Market potential for the 1.0+ million square foot Hemisferia Mall 
in Guadalajara, Jalisco, México

Solution:
Market feasibility study of department store and specialty store 
opportunities.

Client: 
ICA Asociados (México)

Problem:
Mall development potential in Santiago, Chile

Solution:
Market analysis of department store and specialty store 
development potential.

Client: 
Centro Comercial La Grande

Problem:
The retail potential for the proposed Mundo E Entertainment 
Mall in Mexico City

Solution:
Market feasibility study of entertainment, retailing, cinema and 
sports club facilities.

Client: 
FRISA División Comercial (México)

Problem:
Solutions for a vacant shopping mall in Brasilia, Brazil

Solution:
Analysis of alternative uses and an investigation of 
redevelopment opportunities.

Client:
Jarjour Group

Problem:
Increasing vacancy in San Jacinto Mall in Baytown, Texas

Solution:
Market analysis, customer profile, and  trade area resident survey to 
identify alternative solutions which may improve occupancy, along with 
the financial ramifications.

Client:
Aetna Life Insurance Company

Problem:
Metropolitan area store placement and sizing to meet current 
and future demand in Chicago,  Dallas, Los Angeles, Minneapolis, and Pittsburgh

Solution:
Strategic market evaluation and locational selection plan 
including repositioning and store sizing for maximum sales 
capture.

Client:  
Wickes Furniture

Problem:
Market potential for proposed congregate care housing project, 
flex-tech industrial development, major regional shopping 
center, and hotel complex in Lincolnwood, Illinois (Chicago 
suburb)

Solution:
Highest and best use analysis of mixed-use development 
opportunities (housing, industrial, and commercial) and phasing 
of the development.

Client: 
Simon Property Group

Problem:
Market potential for an atrium mall at 840 North Michigan 
Avenue in Chicago anchored by FAO Schwarz and Plaza 
Escada.

Solution:
Delineate trade area, evaluate demographic characteristics, 
assess competitive facilities, analyze pedestrian traffic patterns, 
estimate market potential and determine overall sales.

Client: 
The RREEF Funds

Problem:
Actions necessary to update Hilldale Mall (300,000 square 
foot), an aging mall located in Madison, Wisconsin

Solution:
Interview program of mall customers, tenants, and area 
residents, analysis of the data, delineation of trade area, 
computation of market penetration levels by individual retail 
category, and recommendation of alternative redevelopment 
scenarios and their financial ramifications.

Client: 
Hilldale, Inc. (The University of Wisconsin Endowment Fund)

Problem:
Improvement and expansion possibilities for Bayshore Mall 
(525,000 square feet), located in Glendale, a northern Milwaukee, Wisconsin 
suburb

Solution:
Evaluation of the Mall's market penetration, the tenant and 
merchandising mix, customer profile, resident shoppers survey, 
alternative renovation and expansion potential of the facility. 

Client: 
Corrigan Properties, Inc.

Problem:
Determine the overall market potential of the underperforming 
Paradise Mall (250,000 square feet) in West Bend, Wisconsin.

Solution:
Evaluation of the current tenant mix, sales performance, vacancy 
problems, leasing strategy, site configuration, accessibility, and 
future sales potential of the mall. A comprehensive leasing 
strategy was developed to increase the overall occupancy of the 
mall.

Client: 
Household Commercial

Problem:
Consolidation of operating and distribution facilities of a major 
oil company.

Solution:
Determination of objectives, integration of operations, 
geographics best suited to the need, and the presentation of a 
consolidation plan.

Client: 
Atlantic Richfield Company

Problem:
Development opportunities of 1,400 acre estate trust in the 
Chicago area (Danada).

Solution:
Highest and best use analysis of mixed-use development 
opportunities and their phasing.

Client: 
Bank of America 

Problem:
Health Club development strategy program for Toronto 
(Canada), along with Connecticut, Michigan, California, New 
Jersey, New York, North Carolina, Tennessee, and 
Pennsylvania. 

Solution:
Application of customer profiles to major markets and strategy 
action determination.

Client:  
Fitness Management Corporation

Problem:
The potential market for multi-family residential, congregate 
care, life care, nursing home, day care, retirement housing, 
industrial, medical, office, retail, and recreational facilities.

Solution:
Highest and best use analysis of 120-acre Lake Michigan 
College property in Benton Harbor, Michigan.

Client: 
Lake Michigan College and Cornerstone Alliance

Problem:
Development opportunities of a Goose Island site in Chicago, 
Illinois.

Solution:
Highest and best use analysis of mixed-use development 
opportunities and its phasing.

Client: 
CMC Heartland Partners, Ltd.

Problem:
Market potential for Windy Knoll Farm in Bull Valley, Illinois.

Solution:
Market feasibility study addressing the development of a high 
quality housing subdivision with an Equestrian Club and 
championship golf course.

Client: 
Equity Developing Corp.

Problem:
The economic impact of lights at Wrigley Field and the social 
and economic impact of the Chicago Cubs relocating to another 
city.

Solution:
An analysis of the Chicago Cubs employment, taxes, revenue, 
economic impact, and acceptance to the city of Chicago. Also, 
alternative cities for relocation were analyzed.

Client: 
Chicago Cubs Organization

Problem:
The location and demand for commercial and industrial land in 
Poinciana and Cape Coral, Florida

Solution:
Evaluation of the expansion of Walt Disney World and other 
entertainment venues and their impact upon growth and market 
demand for commercial and industrial land.

Client: 
Avatar Properties, Inc.

Problem:
Customer characteristics and profiles for numerous Lettuce 
Entertain You restaurants such as Big Bowl Asian Cafe, 
Foodlife, Wildfire, Maggiano’s Little Italy, Shaw’s Crab House, 
and others.

Solution:
Market analysis, interview customers, develop profiles, 
determine current market penetration, and develop site 
selection criteria.

Client: 
Lettuce Entertain You Enterprises, Inc.

Problem:
Customer characteristics and profile, market and locational 
criteria, and metropolitan area priorities for Cucina! Cucina! 
Italian Cafe.

Solution:
Interview customers, develop customer characteristics and 
profiles, undertake socio-economic analysis, determine 
locational criteria, metropolitan development strategy, site 
selection criteria, and long-range planning.

Client: 
Schwartz Brothers

Problem:
How to educate foodservice people about real estate and site 
selection.

Solution:
Conduct over 50 seminars in conjunction with the National 
Restaurant Association on Restaurant Real Estate and Site 
Selection.

Client: 
National Restaurant Association

Problem:
Improve the competency levels and communication of real 
estate and marketing staff.

Solution:
Preparation of two-day seminar for all senior management 
executives and real estate personnel.

Client: 
Hardee's Food Systems, Inc.

Problem:
Market opportunities and site selection opportunities for a family 
entertainment center

Solution:
Market evaluation of the family entertainment market in  
Chicagoland and selection of appropriate locations 
which could obtain zoning approval.

Client: 
Enchanted Castle 

Problem:
Market and location selection for the Rock N' Roll Hall of Fame 
and Museum.

Solution:
Establish market and site selection criteria, apply to numerous 
cities, determine city interest, evaluate locations and economics 
and select the appropriate city - Cleveland, Ohio

Client: 
Rock n' Roll Site Selection Committee

Problem:
The desirability of having the Grammy Museum at Navy Pier in 
Chicago

Solution:
An analysis and forecast of potential museum attendance, 
museum economics, construction costs, rental structure, and 
financial analysis of the market alternatives.

Client: 
Grammy Museum Committee and the Metropolitan Pier and 
Exposition Authority

Problem:
The market, impact, and economics of adding an 18-screen 
cinema to the existing upscale Northbrook Court mall, along with 
restaurants and an expansion of the food court

Solution:
Evaluation of the cinema market, parking impacts, restaurant 
and food court demand, impact upon mall traffic and the 
economics of the expansion proposal.

Client: 
Village of Northbrook, Illinois (Chicago suburb) and Grosvenor 
International Canada Limited

For a list of public sector projects we've completed, click here.

Melaniphy & Associates, Inc.
6333 N. Milwaukee Ave., Suite 106
Chicago, Illinois 60646-3744
Telephone: 773.467.1212
Facsimile: 773.774.0454
email us

Copyright © 2007 Melaniphy & Associates, Inc.